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00:00Take long walks, look at the scenery, doze off at noon,
00:03and then pretty soon you'll be flying again."
00:06Cottagecore isn't just an aesthetic, it's an ethos,
00:09one embodying wholesome isolation, creative crafting,
00:12love of nature, and nostalgia for an idealized version of the past.
00:15Think bachelor of cottages, herb and flower gardens, reading poetry.
00:19But it's also a paradox. It's anti-modern,
00:21yet it exists and thrives in modern spaces.
00:24It champions solitary retreat, yet through public sharing on social media,
00:28online communities, and even video games.
00:31I am actually going to be touring my completed cottagecore,
00:34forestcore island.
00:36Maybe, though, that contradictoriness is one of cottagecore's greatest strengths.
00:40Rather than making unrealistic demands that we all throw away our modern devices,
00:44the trend subtly encourages a reassessment of modern values.
00:47Like past movements where people flocked to the country in droves
00:50to slow down from an increasingly fast-paced life,
00:53Cottagecore speaks to a growing rejection of hustle culture
00:56and the performative workaholism that peaked in the 2010s.
01:00Work like hell.
01:00I mean, you just have to put in, you know, 80 hour,
01:0480 to 100 hour weeks every week.
01:07Here's our take on how cottagecore just might be a bridge from the past
01:10to a more sustainable future.
01:12In the dismantling of all of our systems of life that we've known in the pandemic,
01:17we need to cling to it and try to make it work,
01:19or to just say, well, I guess I'm just going to chart a new path.
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01:59It all seems so familiar, yet I know I've never been here before.
02:03I feel so at home.
02:05Cottagecore began in the late 2010s as a trend on Tumblr and TikTok,
02:09an aesthetic defined by rural countryside living and a love of activities like crafting,
02:13gardening and baking.
02:15Let's make angel food cake.
02:16This vibe seemed to be the antidote to our fast-paced, technological,
02:20globalized world, and 2020 provided the perfect conditions for cottagecore
02:24to explode into the mainstream.
02:26The COVID-19 pandemic abruptly took that fast-paced life away from many.
02:30I'm going to be baking bread, so hopefully cottagecore can help me figure out how to do that.
02:35Isolation became the norm, while Taylor Swift's surprise 2020 albums,
02:40Folklore and Evermore, appeared to provide the perfect soundtrack.
02:42When you are young, they assume you know nothing.
02:47Adding to its appeal for people tired of a specifically urban or suburban grind,
02:51cottagecore is a rural aesthetic.
02:53It's blackberry season at the cottage, so I made a blackberry moose.
02:57Speaking to Architectural Digest, Davina Ogilvie defines it as
03:00a nod to the traditional English countryside style, romantic and nostalgic.
03:04While HuffPost's Amber Pardia sums it up as
03:07gardening, greenery, floral prints, flowy dresses, and animals.
03:10You want to feel like you would fit in on a farm.
03:13It's based on the timeless belief that the natural world is spiritually nourishing.
03:17Today I went foraging four clover and dandelions, and I met a turtle.
03:20This is far from the first time people have sought solace in nature as a tonic
03:24for the anxieties of modern life.
03:26During the 1800s, writers like Henry David Thoreau and Ralph Waldo Emerson espoused the
03:30philosophy of Transcendentalism.
03:32Transcend means the idea of the spirit transcending matter.
03:37In the hands of Emerson, Transcendentalism focuses on the individual
03:41and the great potential for every individual.
03:44Transcendentalism was also, according to historian Stephen Saunders,
03:48a resistance movement against the Industrial Revolution,
03:50which introduced a life of complexity, endless monotonous toil,
03:54the ugliness of factories, and the defilement of nature by urbanization.
03:58Thoreau famously spent two years living in a small log cabin by Walden Pond,
04:02eating wild food and meditating while writing Walden.
04:04I went to the woods because I wanted to live deliberately.
04:07I wanted to live deep and suck out all the marrow of life.
04:10Transcendentalism was about experiencing God through nature.
04:13I need solitude, Thoreau wrote.
04:15I have come forth to this hill at sunset to see the forms of the mountains
04:18in the horizon, to behold and commune with something grander than man.
04:22But you're wrong if you think that the joy of life comes principally
04:25from human relationships.
04:26God's placed it all around us.
04:28It's in everything.
04:29Emerson's famous 1841 essay, Self-Reliance,
04:32meditated on the virtues of listening to your inner self,
04:35and not worrying about what others think.
04:37Quote,
04:37Trust thyself.
04:38Every heart vibrates to that iron string.
04:40Essentially, Emerson tells us,
04:42look inward and you'll find everything you need.
04:51In the 20th century,
04:52aspects of the transcendentalist philosophy reemerged.
04:55Romantic accounts of moving to the country became influential in the 30s on.
04:59And in the Back to the Land movement,
05:01which peaked in the 1960s and 70s,
05:03up to a million Americans left cities behind in search of a more sustainable country life.
05:08If we have lived in this country away from the major urban centers,
05:10we've seen the process,
05:13the gradual destruction of the natural systems around us.
05:17While it overlapped with the greater counterculture movement,
05:19Back to the Land was more specifically a desire to get back in touch with nature.
05:23It was a reaction to suburban or urban lifestyles that felt
05:25increasingly disconnected from the fundamentals.
05:28And it may also have stemmed from negative anxieties about the state of the world,
05:31from disillusionment brought on by the Vietnam War and Watergate,
05:34to budding awareness of the devastating environmental destruction being wrought by humankind.
05:38All these young kids then, who had sort of been radicalized,
05:41and were sort of anti-free market, anti-capitalism, kept on marching.
05:46Except instead of holding up Chairman Mao's little red book,
05:49they were holding up Rachel Carson's little green book.
05:51It's telling that some of the most popular television series
05:54reflecting the times Back to the Land ethos,
05:56like The Waltons and Little House on the Prairie,
05:58are influences on cottagecore,
06:00especially in the related trend of prairiecore.
06:03The peace and beauty of the land and sky around Walton's Mountain
06:07was a source of constant comfort to all of us
06:10during those difficult Depression years.
06:12It's a beauty. What kind of knife do you use to carve her?
06:17No knives, chisels.
06:19In the 2010s, many of the same conditions that drove these past movements
06:23can be seen kicking into overdrive,
06:25between growing understanding that climate change is becoming an existential crisis,
06:29We can't go on consuming, wasting, over consuming,
06:33and rise and grind obsessive work culture driving burnout.
06:36The World Health Organization recently added
06:38burnout to its classification of diseases as, quote,
06:42an occupational phenomenon.
06:44The stage was set for the forced collective isolation of the COVID-19 pandemic
06:48to accelerate the rise of cottagecore.
06:50As the coronavirus pandemic unfolds,
06:52it feels like everyone is baking bread.
06:55As the world grows bigger and scarier,
06:56it makes sense that we're witnessing a resurgence of this nostalgic pursuit of a back-to-basics escape.
07:02We choose the nature, so to live here,
07:05we are trying to solve the problem ourselves.
07:08And on a deeper level, like predecessors,
07:10Cottagecore challenges the assumed narrative that all forward progress is good,
07:14especially as we're faced with mounting evidence of how much damage capitalism
07:18and globalization are doing both to the planet and to our personal well-being.
07:27The isolation that Cottagecore celebrates has a built-in creative element.
07:31The BBC's Anita Raokashi reports that a Singapore-based artificial intelligence company,
07:36tinyquilt.ai, analyzed more than 300 Instagram posts with the hashtag
07:40Cottagecore and concluded that the top emotion was creativity at 28 percent.
07:44I'm going to try making dandelion petal cookies,
07:47so I spent a while separating the stems from the petals.
07:49It was my first time using something foraged and baking, but it came out well.
07:53One name that's become synonymous with cottagecore over the past year is Taylor Swift,
07:57whose folklore and evermore were products of the isolation of quarantine.
08:00I'm just writing songs in quarantine, and then it just became an album really quickly.
08:07And came complete with an aesthetic of flowing dresses,
08:09homespun cardigans, and bucolic tranquility.
08:11Swift wrote a folklore,
08:13In isolation my imagination has run wild, and this album is the result.
08:16A collection of songs and stories that flowed like a stream of consciousness.
08:20Opening the album with the words,
08:22I'm doing good, I'm on some new shit, and saying yes instead of no.
08:25I'm just saying yes, I'm just putting out an album in the worst time you could put one out.
08:29More than a decade earlier, Bon Iver championed this creativity in isolation
08:33with debut album For Emma, Forever Ago,
08:36which singer-songwriter Justin Vernon largely recorded
08:38isolated in a cabin in the woods.
08:40It was a hunting lodge in northwestern Wisconsin,
08:42and I went up there to just sort of be.
08:45I really had no intention of making a record,
08:46but in the end that's what happened.
08:48So it's fitting that Bon Iver features both in one of folklore's most prominent singles,
08:52Exile, about the perspective that comes from reflective distance,
08:56I think I've seen this film before,
08:59and the title track of Evermore.
09:00When I was shipwrecked, I thought of you.
09:05If we can't all be Taylor Swift or Justin Vernon,
09:08we can experience the creative benefits of isolation.
09:11Moreover, we even need relaxation in order to function
09:13productively in any field of work.
09:15We can even see this truth in stories like 1989's Studio Ghibli gem,
09:19Kiki's Delivery Service, where a young witch suffering from burnout
09:23discovers a healthier form of work ethic through a period of rest.
09:26Why don't you come and stay at my cabin?
09:29It'll probably make you feel better.
09:31The growing popularity of digital detoxes and unplugging through
09:34off-the-grid vacations or even Airbnb cuddle-a-goat experiences
09:38shows just how many people are currently looking to reassess
09:41their relationship with the modern world.
09:43It's one of the only moments where you don't have any screens whatsoever,
09:47ever. You have space to daydream.
09:49But this brings us to why the escape from the world element of cottagecore
09:52has been ridiculed as shallow.
09:54Are you really getting off the grid if you're uploading evidence
09:56of your spiritual fulfillment to social media?
09:58The common accusation is that cottagecore is merely a silly performance
10:02seeking congratulation on a faux-alternative lifestyle.
10:05The series Dickinson likewise takes aim at cottagecore granddaddy
10:08Henry David Thoreau by joking that he was his time's equivalent
10:11of a phony hipster.
10:13The people may be there, but I have no use for them.
10:17Right, except for when your mom does your laundry.
10:19While it's clearly exaggerated for laughs,
10:21the pond is full of people, but they're everywhere.
10:26Say that in your book.
10:27It's true that Thoreau wasn't quite the hermit in the woods
10:29he's remembered as.
10:30As W. Barksdale Maynard writes,
10:32Thoreau's intention was not to inhabit a wilderness,
10:35but to find wildness in a suburban setting
10:37less than 30 minutes' walk from Concord Village,
10:39in a landscape heavily used for human purposes.
10:42I'm a sister, I live just down there.
10:44Your home is far away, and you must return there now.
10:47What's most interesting about cottagecore
10:49is that it doesn't fight this contradiction.
10:51Cottagecore doesn't advocate ditching our Wi-Fi routers.
10:54Instead, it embraces technology as a tool to allow like-minded people
10:57to connect over their shared values and offer each other new ideas.
11:00The great thing about online aesthetics and kind of the growth of this,
11:03which we've seen so much, you know, this last year,
11:05is that you're able to see yourself in them,
11:08and you're able to get inspiration and connect with like-minded people.
11:11This is supported by the fact that cottagecore took off during the pandemic,
11:14when the only communities we could access were online.
11:17As millions scramble for connection amidst quarantines,
11:20more and more users of all ages are hopping aboard.
11:28So of course when I look up Google images of the cottagecore aesthetic,
11:31it's mostly white people participating in the aesthetic.
11:34So that's where I come in.
11:35Another common criticism of cottagecore has been that it's an exclusive space,
11:39built from cultural references that are white and heteronormative,
11:42heritage movies and period dramas in which marginalized communities are absent.
11:46Mr. Bingley, how do you like my ribbons for your balls?
11:50Very beautiful.
11:51Its influences are mostly stories focused on the lives of wealthy white people,
11:55who are never asked to interrogate their privilege.
11:57You have to pull the weeds up to give the flowers room.
12:01The Back to the Landers of the 60s and 70s were also dismissed
12:04as a bunch of entitled rich kids.
12:06And as Dickinson's send-up of Thoreau gets at,
12:08it's long been a luxury to be able to escape modern pressures and go back to nature.
12:12Our dad owns a pencil factory.
12:14Yes, you are brave to make such a long journey into the wilderness.
12:18But perhaps surprisingly, cottagecore is appealing to members of marginalized communities,
12:23who are looking to engage with the aesthetic in a way that helps empower them.
12:26I have had so many black indigenous people of color reach out to me and thank me,
12:31because they're finally seeing themselves reflected in the aesthetics
12:34that they want to participate in.
12:35Many members of the LGBTQ plus community, especially lesbian women,
12:39have found a home in the cozy world of cottagecore,
12:41reclaiming rural spaces which may have previously felt threatening.
12:44It allows them to imagine a space without homophobia, fear, and judgment,
12:49that doesn't feel like a banishment, but instead a specifically curated paradise.
12:54Speaking to ID, one queer cottagecore named Reed says,
12:57Unfortunately, my hometown, like many rural areas, is very anti-LGBTQ+.
13:02It especially makes me feel like the things I loved in childhood,
13:05like having farm animals and picking blackberries in the fields
13:07and getting lost in the woods, are cis- and hetero-coded.
13:10Cottagecore is an ideal where I can be visibly queer in rural spaces.
13:14Diversity has a more complicated place within the movement.
13:17As Beth Ann Kapoor points out,
13:19a video of white women draped in long cotton dresses and wandering romantically
13:22through fields connotes something else when your history is shaped
13:25by enslavement and exploitation.
13:27Ms. Scarlett, where are you going without your shawl and night air fixed to set in?
13:31And how come you didn't ask them gentlemen to stay for supper?
13:33You ain't got no more manners in the field hands!
13:36And writer Yanis Jean notes that,
13:37"...frilly dresses and bright flowers are symbolic of an era built upon
13:41white supremacist ideology that glamorizes pastoral and settler living,
13:45i.e. a reminder of the antebellum South."
13:47The South sinking to its knees, it'll never rise again.
13:50The cause, the cause of living in the past is dying right in front of us.
13:56Still, diverse voices are breaking through this inherent whiteness.
13:59Baking?
14:00I bake all the time!
14:01Reading?
14:02I'm an avid reader.
14:03Picnics?
14:04I do love a good picnic.
14:05Am I a cottagecore girl?
14:07Influencer Nomi Siryu, who started
14:09at Cottagecore Black Folks, explains,
14:11"...the reason I wanted a vision board with black women living the cottagecore aesthetic
14:15is that there's almost a message in seeing images of people who don't look like you,
14:18enjoying the life you want, and that message is,
14:21you don't belong here."
14:22Black content creators are carving out space
14:24in a place that's not usually reserved for them,
14:26and challenging the narrative of what black womanhood can be.
14:29Cannot this be a sort of reclamation of that,
14:33like, reimagining a time where you would have previously
14:36been in suffering as just peaceful?
14:39At its best, cottagecore can be a safe space,
14:41in which to express a marginalized identity,
14:44away from what society thinks that identity should look like.
14:47On the other hand, cottagecore's semi-fictional performative nature
14:50risks reducing it to a passing entertainment trend
14:53that fades away as post-pandemic life gets back to normal.
14:56To disprove the accusations of frivolity,
14:58the cottagecore ethos has to prove that it's more than just diverting escape
15:02for individuals to temporarily forget their capitalist discontent.
15:06Cottagecore testifies to a deep desire to have a more direct connection
15:10between what we make and what we consume,
15:12to recover certain aspects of life that have been lost
15:14with all our progress and increased comforts.
15:17Maria, there is only one thing that can save us now.
15:20Classical French needlepoint.
15:23In the wake of a globe-altering pandemic,
15:25cottagecore's values do seem to have a greater chance
15:28of being incorporated into mainstream life.
15:30The exhaustion many of us have felt as our work and home lives have blurred
15:33raises questions about how we want to spend our time in a post-pandemic world.
15:37Would we all be happier and more productive if we had more time for ourselves?
15:41Have you always wanted to be a writer?
15:43Always, yes.
15:44It's the perfect job.
15:46Sitting indoors and always near a teapot.
15:49As Jenny Odell writes in How to Do Nothing,
15:51resisting the attention economy, to capitalist logic which thrives
15:55on myopia and dissatisfaction, there may indeed be something dangerous
15:58about something as pedestrian is doing nothing, escaping laterally toward each other.
16:02We might just find that everything we wanted is already here.
16:05You need to understand nature to appreciate
16:09the great, great things that have been created.
16:12We spend so much of our life walking around looking with never, never, never seeing.
16:17More than ever, the urgent need to address climate change
16:20demands a widespread shift toward sustainability
16:22and a questioning of the growth-obsessed assumptions
16:25of our corporation-ruled society.
16:27Gather only the things we need.
16:28Emerson once wrote,
16:30Leave this military hurry and adopt the pace of nature.
16:33Her secret is patience.
16:34Cottagecore has adopted that mantra.
16:37Now, maybe it's time the rest of us followed suit.
16:40Take root in the ground, plant your seeds in the winter,
16:43and rejoice with the birds in the coming of spring.
16:46This is The Take on your favorite movie shows and culture.
16:49Thank you so much for watching and for supporting us.
16:52Please subscribe and never miss a take.
16:54Thanks again to Skillshare for sponsoring today's video.
16:57Inspired by today's video and my appreciation for nature,
17:00I'm checking out Kat Cocolette's class on how to paint botanical watercolors.
17:04I'm so excited about this class because it brings all the things I love about fresh flowers
17:09into an illustration that will never wilt.
17:12Kat's class walks you through everything you need to start painting with watercolors,
17:15from material recommendations to brush control and mixing color palettes.
17:19Right now, Skillshare is offering our viewers a free trial of Skillshare Premium Membership,
17:24but that's only if you're one of the first 1,000 people to click the link in the description below.
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