Sorority Rush takes over TikTok –– and college budgets

Watch Sorority Rush takes over TikTok –– and college budgets - Straight Arrow News on Dailymotion

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00:00Sorority Rush season is here, and it's no longer just about finding sisterhood.

00:04Rush is a week-long series of events where college women meet sororities hoping to receive

00:08a bid to join.

00:09But it's also become a massive industry.

00:11Consultants like Hiking and Heels are coaching 300 potential new members a week, prepping

00:15them for conversations, outfits, and strategy.

00:18The cost of being in a sorority?

00:19Anywhere from $1,000 to $47.50 per semester, not including wardrobe.

00:24Some families even budget for this like it's a second tuition.

00:26And while some sororities and national organizations offer scholarships or payment plans, you'll

00:31need to get in early because financial support isn't guaranteed and spots fail fast.

00:35Now all of this matters because families are spending big before college even begins and

00:39students are reportedly feeling pressure to say the right thing and look perfect.

00:42Critics argue Rush turns friendship into high-stakes competition.

00:46Supporters say it builds confidence and community.

00:48Ultimately, Sorority Rush blends tradition, strategy, and expense, making it as much about

00:52finding connections as navigating costs.

00:54But what do you think?

00:55Are you rushing this year?

00:56Were you in a sorority?

00:57Are you against the whole thing?

00:58Let us know in the comments and follow us here for more.