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00:00Sorority Rush season is here, and it's no longer just about finding sisterhood.
00:04Rush is a week-long series of events where college women meet sororities hoping to receive
00:08a bid to join.
00:09But it's also become a massive industry.
00:11Consultants like Hiking and Heels are coaching 300 potential new members a week, prepping
00:15them for conversations, outfits, and strategy.
00:18The cost of being in a sorority?
00:19Anywhere from $1,000 to $47.50 per semester, not including wardrobe.
00:24Some families even budget for this like it's a second tuition.
00:26And while some sororities and national organizations offer scholarships or payment plans, you'll
00:31need to get in early because financial support isn't guaranteed and spots fail fast.
00:35Now all of this matters because families are spending big before college even begins and
00:39students are reportedly feeling pressure to say the right thing and look perfect.
00:42Critics argue Rush turns friendship into high-stakes competition.
00:46Supporters say it builds confidence and community.
00:48Ultimately, Sorority Rush blends tradition, strategy, and expense, making it as much about
00:52finding connections as navigating costs.
00:54But what do you think?
00:55Are you rushing this year?
00:56Were you in a sorority?
00:57Are you against the whole thing?
00:58Let us know in the comments and follow us here for more.
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