Starbucks hopes to bounce back with a jolt of protein power

Watch Starbucks hopes to bounce back with a jolt of protein power - Straight Arrow News on Dailymotion

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00:00Move over caramel macchiato, Starbucks is launching new items that aim to capitalize on demand for healthy options.

00:07The coffee giant is now offering a host of protein drinks.

00:13Customers will see new protein lattes and cold foam drinks on the menu beginning this week.

00:18The specialty lattes, matchas and cold foam drinks will have up to 36 grams of protein in a grande,

00:25the Starbucks term for its 16-ounce medium-sized drink.

00:28The lattes come in flavors such as sugar-free vanilla protein matcha,

00:33while the cold foam items resemble smoothies with names like iced banana cream protein matcha and chocolate cream protein cold brew.

00:41In addition, customers can add a shot of protein cold foam to any size of their beverage for an additional $2 or protein-boosted milk for $1.

00:50The new protein drinks will be on the menu year-round and will be sold, already mixed, in grocery stores later this year.

00:56Starbucks says it's a move to modernize its menu less than a week after announcing significant cutbacks.

01:03The company revealed it is closing 400 underperforming stores in North America and slashing 900 corporate jobs,

01:11all part of a major restructuring plan that was announced back in February.

01:14Starbucks is also in the midst of promoting its Back to Starbucks theme,

01:19which emphasizes a warm atmosphere and a sense of belonging at its shops.

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