Prof. Sukriti Sekhri on ‘Sustainable Consumer Well-being’ | TaSIC 2026 Track Insights

Name: Prof. Sukriti Sekhri on ‘Sustainable Consumer Well-being’ | TaSIC 2026 Track Insights
Uploaded: 2025-08-27T09:22:12+00:00
Duration: 2 min 22 s
Channel: SP Jain Institute of Management and Research

SP Jain Institute of Management and Research

6 months ago

Prof. Sukriti Sekhri, Track Chair for 'Sustainable Consumer Well-being' at TaSIC 2026, shares her perspective on the track and its objectives.

In this video, she explores how the track examines the interplay between consumption, technology, and consumer well-being across psychological, social, and environmental dimensions. She also outlines the key sub-themes:
☑️ AI and its emotional and psychological impact on consumers
☑️ Data privacy in marketing and ethical personalisation
☑️ Consumer health, lifestyle choices, and the role of digital tools
☑️ Nudge marketing for prosocial and responsible behaviour
☑️ Technology-enabled sustainable and circular consumption

She further explains eligibility criteria and the scope for potential contributors.

Applications for TaSIC 2026 are now open. Submit your research and join the dialogue shaping the future of responsible consumption.

Submit here: https://lnkd.in/d9nhAUBA

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Transcript

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00:00Hi everyone, I'm Dr. Sukruti Sekhri Gupta and I am the track chair for Sustainable Consumer Wellbeing, which is one of the four tracks in TASIC 2026.

00:10So what do we mean when we say Sustainable Consumer Wellbeing?

00:14Well, broadly, at TASIC, we are trying to explore how technology shapes, influences, impacts and intersects with consumption patterns and consumer behavior.

00:25And within Consumer Wellbeing, we are exploring all elements, whether psychological, social or environmental.

00:32So if you're wondering, should I apply to the Sustainable Consumer Wellbeing track?

00:37Let me share some of the topics that we are very keen to invite work on.

00:40Broadly, we are looking at how technology interacts with and impacts consumer choices.

00:47So if, for instance, you are working in the domain of AI and its impact on technology, is AI a friend, is it a foe?

00:54If you're looking at data privacy or digital consumption aspects, then please apply to TASIC.

01:01Other areas we are exploring are to do with Consumer Wellbeing or Consumer Welfare.

01:06So for instance, one sub-theme we are looking at is Consumer Health and Lifestyle Choices.

01:13What are some ways through which consumers can lead healthier lives, through which they can be more mindful in their consumption?

01:20How can they be more responsible as a consumer?

01:24And what does responsible consumption really mean?

01:27We are also exploring sustainable and circular consumption.

01:30So if your work revolves around that, please submit.

01:34Another domain through Consumer Wellbeing itself is around bottom of pyramid or marginalized and underserved consumers.

01:40So topics revolving around that are very welcome, as are topics which are to do with pro-social consumer initiatives and nudging or choice architecture that leads to better choices for social purposes, not just for the individual themselves.

01:57So these are some of the indicative tracks.

01:59Let me take you through the submission process.

02:02If your project is at the idea stage, please send in your research proposal.

02:06And if selected, we will help you refine it.

02:08If your project is more developed, you can directly send in your short paper submission.

02:13Looking forward to receiving your submissions and seeing you very soon at TASIC 2026.