00:00For two years, we dug into what creates highly engaged cultures, and we landed on four tenets.
00:06And those four tenets happen to be the truth of what matters to each and every one of us as human beings.
00:12Number one, it's the need to belong to something greater than ourselves, which is why religion and politics is so big.
00:18Number two, it's the ability to have meaning behind what we're doing.
00:23Same reason why those systems are also very big, and why people have families, and why people start things and create things.
00:30You're trying to put meaning behind your life, right?
00:33Number three is the ability to make an impact, to have an impact.
00:37That's why people join and become entrepreneurs.
00:40That's why people join movements, activism, having a family, building a house, creating something.
00:47It's the ability to have an impact.
00:49Number four is the ability to be becoming, to become something greater than you are, which is why the self-help industry is like, what, a trillion dollars?
00:58It's an innate desire to become more.
