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A peek behind Amazon's new Alexa
Fortune
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2 months ago
Alexa plus is rolling out, and Fortune Tech Correspondent Jason Del Rey put the new tech to the test to see what it can do.
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Tech
Transcript
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00:00
Alexa, did I stump you?
00:03
Not at all. Let me check for soccer tickets for you.
00:06
NYCFC2 is playing Toronto FC2 on Wednesday, July 16th.
00:10
I think it's actually pronounced NYCFC, but maybe you're right.
00:14
I'm not actually a fan of that team.
00:16
Amazon is starting to roll out the new version of Alexa called Alexa Plus.
00:21
This is supposed to be a smarter Alexa and one that doesn't just answer questions,
00:26
but also accomplish tasks for you, maybe ordering an Uber, making a restaurant reservation.
00:32
I got early access to Alexa Plus.
00:35
I've had a little bit of time to play around with Alexa Plus, both myself,
00:39
also my nine-year-old daughter as well.
00:41
And we've tried a bunch of things.
00:43
My daughter really wanted Alexa Plus to draw or create an image for her.
00:48
And we went through many, many iterations of that with mostly pretty spot on success.
00:54
There are definitely some bugs that need to be worked out though.
00:58
I've sped up my speaking rate.
01:00
How's this?
01:01
After having some time with the new Alexa Plus, I was able to meet with Panos Panay,
01:05
who basically runs Alexa at Amazon and all of the devices that Amazon makes.
01:11
And I ran by him, you know, some of the things that worked
01:14
and some of the things that maybe didn't work so well.
01:16
And he was stressing to me that, you know,
01:18
this is exactly what they want in this period of early access or a beta version of Alexa.
01:23
They want to hear feedback, that they've gotten a ton of great feedback,
01:27
but also there's some negative feedback.
01:29
I also asked him about the reporting that OpenAI, which makes ChatGPT,
01:34
will at some point create their own device.
01:37
And he basically said, we want great products out there.
01:40
We trust that we're building something differentiated.
01:43
So in sort of a key Amazonian fashion,
01:47
which is we don't pay too much attention to competitors.
01:50
He kind of said like, I wish them well.
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