00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Amazon launched Alexa for Shopping, a new AI shopping assistant that combines Rufus and Alexa
00:09Plus into a single tool powered by customer shopping data, according to Benzinga.
00:14The company said Rufus will be phased out, though its recommendation features and shopping history
00:20will remain part of the new service. Alexa for Shopping can compare products,
00:25answer shopping questions, and schedule purchases when prices drop.
00:30Users can access the tool through Amazon's website, app, and Echo Show devices,
00:34and a Prime membership is not required.
00:37Amazon executive Daniel Rausch told CNBC the tool has an advantage because it can use
00:42customer reviews, product catalog data, delivery estimates, and product availability information.
00:48The launch comes as Amazon faces growing competition from OpenAI and Walmart and AI-powered shopping.
00:54For all things money, visit Benzinga.com.
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