00:00Hi, welcome to the Moonway Cup Bober House. Come on in.
00:04So we started in 2012 when Bristol born and bred very proudly.
00:09And we kind of took, yeah, I'd say like six to eight years to really establish our brand,
00:15what we're about, what our US peaks are, and really kind of bring novelty to Bristol.
00:20And then around 2020, we started expanding across the country.
00:24So we're now up to 39 stores.
00:27We're expanding rapidly, but sustainably.
00:32We take a lot of time kind of scouting out the right locations where we're going to find the right customer base
00:37and really kind of engaging with our audience to make that really authentic kind of connection with them,
00:43not just through bubble tea, but through collaborations as well.
00:46This was kind of Bond. So one of our team members, Mitch, he does all kind of brand vision and development and stuff.
00:53And he loves Moomins. He's got children that love Moomins.
00:57He's got friends that love Moomins.
00:59And we were kind of thinking outside the box of what we could do.
01:03We all love Moomins anyway.
01:06And we think there's actually quite a lot of brand synergy there.
01:08So we are here outside the Moomins Inspire Cup, and obviously now we're here, it felt rude not to do a taste test.
01:17There you go.
01:18That was easy.
01:19Yeah, that's the only... I've had some boba disasters in the past.
01:21Believe you me.
01:23Not today.
01:24Not today.
01:25Right, cheers.
01:26Cheers.
01:26It's so good.
01:36This is almost Turkish Delight milkshake.
01:39Yeah, so it's got that sweet, almost floridy.
01:43Yeah, it's that kind of like Turkish Delight Parma Violet.
01:45It's kind of floridy, but not overpowering.
01:48I mean, since then, bubble tea has just gone absolutely huge.
01:52And there's just a million places you can get it with a million different options.
01:56And I think where we kind of really stand out is we've stayed really true to those methods
02:01and those kind of unique selling points.
02:03So this is the maple syrup pancakes.
02:07Yeah, the maple pancakes.
02:08Obviously with the character on top.
02:11Yeah.
02:19That's so good.
02:20It's been a long time in the making.
02:23We've been living in the world of Moomins for a very long time.
02:25It's not a bad place.
02:26It's a beautiful women's school, lovely place to be.
02:29So obviously a lot of our customer base are very into kind of Asian culture.
02:37And obviously Moomins really feed into that, even though that's not where their origins are from.
02:42I mean, hospitality is a really hard industry to be in.
02:45And it's really sad to see some companies close.
02:49But I think, you know, even with the challenges that make it feel impossible,
02:54you've just got to kind of lean into them and find solutions and keep pushing, really.
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