00:00So I think one of the questions a business owner should be asking is, when we have a data breach or a cyber attack against our environment, what are we going to do in the business?
00:08And what is the real cost to the business?
00:10If you actually sit down and ask the question, what happens if we have a data breach?
00:16And let's say it's ransomware and it takes our systems offline for three days and work through that answer.
00:20It's probably going to make you realize, yeah, we should probably invest some in cybersecurity because maybe we can't even afford to be down three days.
00:26Maybe we don't even have a method to recover our data.
00:29But you have to ask these questions and walk through an exercise in order to really understand the true risk without asking those questions.
00:38Everyone just assumes like it's not going to happen to me or if it happens, we'll just say antivirus will catch it or something without really understanding the real ramifications.