00:00I don't think it might not work to its benefits.
00:03To have a bit cheaper happy hour, that's always a good idea.
00:08But to increase it, when, what do you call it, demand is up,
00:14it's all about supply and demand.
00:17It's a dumb business.
00:18Sainsbury's has been in Leeds for a long time.
00:21I've got a friend that runs bars and they've done that for a long time.
00:25Monday and Tuesday, this is a Monday, and I come in town Monday and Tuesday
00:30because the prices are lower.
00:32I'm not happy.
00:34But because I like a drink, I'll pay that extra.
00:36But I'm not very happy about it.
00:38And it's always during the week when they're low.
00:41I think they should be lower on the weekend.
00:44Pricing, it's...
00:47I don't think I've personally noticed it as much as some people have.
00:51I look at a pint and I just go, yeah, I'll just pay for it, yeah, whatever.
00:54For me it's about quality.
00:56If you can serve a quality Guinness, you've hit the mark there.
00:58I'll pay your tenner for that.
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