Surge pricing at pubs: Fair or frustrating? Birmingham reacts

National World - LocalTV

Some pub chains are introducing surge pricing, making drinks more expensive during busy times and cheaper during quieter periods. We ask Birmingham locals how they feel about this approach and whether it might change their pub-going habits.

Transcript

00:00I think it's ridiculous. I think people should boycott these places and just not go, or surge

00:07when as soon as they open, get the vehicle out as cheap. But this pricing is just gouging

00:15the public.

00:16I think it's a daft idea, and it absolutely would affect my pub visits, in that if I went

00:21somewhere and they were doing that, I think I would probably leave.

00:24My thoughts are, I would be opposed to it. Same price, all the time.

00:29I would choose to go out when it's quieter, probably. I'm not a great, you know, sort

00:37of drinker in pub environments. I'd sooner have a drink at home. So yeah, I mean, drinking

00:44out is just really expensive. And I think if people can afford to drink out, they'll

00:48probably drink out at whatever time of day suits them anyway. But it wouldn't have much

00:53relevance on my social life. Yeah, so not really.

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