00:00Ashley Dale's mum has delivered an urgent message to women and girls in Merseyside
00:05as a new project hopes to steer them away from those involved in serious and organised crime.
00:09Ashley was just 28 when she was shot dead with a machine gun in her own home in the early hours
00:14of August 21st 2022. Now newly launched Be The Change project aims to educate and support women
00:20and girls to recognise and reduce the perceived attraction of becoming involved with organised
00:26Noseley Council's Crime and Communities team are working to highlight the opportunities
00:30available to women and girls and educate them on the dangers of forming relationships with
00:35those involved in organised crime to themselves, their families and the wider community.
00:40Noseley Council hosted the first meeting which was attended by a wide range of partner agencies
00:45and invited guests. Amongst the attendees and speakers was Ashley's mum Julie Dale
00:49who was introduced as the inspiration behind Be The Change and helped inform what provisions
00:54should be made available and what message it's sending to the women of Merseyside.
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