00:00 (upbeat music)
00:02 - So many other sports operators
00:04 have been in business prior to ESPN.
00:07 And it does seem at least from the way that they're talking,
00:10 well, they're really trying to capture a large market share
00:14 in the United States.
00:15 I'm wondering what you thought about all of this
00:16 over the last couple of weeks.
00:18 - Well, there's a lot to unpack there,
00:20 but I think first you look at Barstool,
00:22 they've been a media company from their inception.
00:24 And so I think getting them the opportunity
00:26 to go back to doing what they did best
00:28 and for their followers was smart.
00:30 And I think what Penn Entertainment has done
00:32 as a leading gaming operator all across the country,
00:35 has been bringing the right kind of content
00:37 and the right kind of opportunity
00:40 for American sports bettors or American bettors in general
00:43 into their communities and into their app infrastructure.
00:47 And so looking for a strong partnership
00:49 with a brand with huge equity,
00:52 brand equity with sports fans and sports bettors,
00:54 I think is a great idea and a great move.
00:56 And so, I don't think you'd ever count
00:58 any of these people out, right?
01:00 You look at the strength of the marketplace
01:02 and how many of us rely on ESPN for sports content.
01:05 I think there's certainly great opportunity
01:06 and you're seeing some of that
01:08 with leaning into this with Fanatics
01:11 as another opportunity for sports fans
01:14 who have a lot of avidity for a brand
01:16 or another sports brand getting into the marketplace.
01:19 And so I think it's gonna be interesting
01:21 to see how the market continues to evolve
01:22 over the next few years.
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