00:00 Hi, I am Amitabh Bhattacharya, Bangalornatec.com.
00:12 We specialize in culture and development.
00:14 Our methodology is called Art for Life.
00:17 Building capacity, linking the artists directly to the market and doing a lot of exchange
00:21 collaboration are the three pillars of it.
00:24 We also plant village mellas so that the villages become attractive to the visitors, they are
00:30 aware of it.
00:31 As a result, Piriya, Patachitra village, Godhanga, Fakiri village, whole district of Purulia
00:37 which used to have a political identity, now enjoys a cultural identity based on chowdhans,
00:43 really worked.
00:44 Many places across Bengal.
00:46 Similarly, Rajasthan, many of the villages have excellent artists, not known.
00:51 Now slowly started getting visitors.
00:54 So that is the model which is working and is community led and is responsible, ethical,
01:01 ICH based tourism.
01:02 Thank you.
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