00:00 This pause of course allowed us to have that space and pushed us to rethink, renew and
00:14 re-energize how we look at the tourism in the longer term.
00:18 In the long run, what do we want in the end?
00:21 We, the Rajasthan government, came together with our group to reinforce the fact that
00:26 all forms of tourism can and has to be sustainable and of course responsible.
00:33 People love what Rajasthan has to offer, they always have.
00:37 But now we need to enable our guests to dive deeper into our culture, to more than just
00:42 tick the boxes.
00:44 In contemporary times, consumers are more inclined towards experiences rather than products.
00:50 Homestays are a very good example of this.
00:53 In the area of experiential tourism, travellers want to be more rather than be a bystander.
00:59 Rajasthan Tourism is committed to being the leaders in the space of experiential tourism
01:04 and this is, I would say, our first step towards formally endorsing responsible tourism.
01:11 They also recently launched their Rajasthan Tourism Scheme through which we intend to
01:16 promote tourism units that showcase rural life and the culture and the heritage.
01:22 [no audio]
Comments