00:00 (chimes tinkling)
00:02 (slow music)
00:05 - My name is Anirudh,
00:07 and I'm founder of Vedic Works Travel Rajasthan.
00:10 And right now, we are at one of the oldest temples
00:14 in Jaipur.
00:15 As a young kid, I traveled across India with my parents.
00:18 That's where my journey in tourism began.
00:20 So eventually I realized that, you know,
00:22 I need to work extensively on curating products,
00:26 which not only help sustain the local heritage,
00:30 but also the culture of Rajasthan.
00:32 Tourism promotes local culture,
00:35 but at the same time, with too much of commercialization,
00:37 it also exploits the local culture and local communities.
00:41 Now, one thing which I truly believe
00:43 is that mass tourism can never help
00:46 promoting sustainable tourism.
00:48 All artisans and the communities,
00:50 they work within society,
00:51 and they are the ones who create the fabric
00:53 that we all live in.
00:54 Our vision is to promote local culture,
00:57 and there's nothing more important for us.
01:00 (slow music)
01:02 [Music]
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