00:00Whoever tells me their names will win the book.
00:04Does anyone know this person?
00:07Famous Colombian animal rights activist, does anyone know her?
00:10What's it called?
00:11Very well, here you go.
00:14Okay, let's continue.
00:18Does anyone know this person's name?
00:22Very good.
00:24Or very bad, I don't know, look.
00:26Does anyone know the name of the man on this banknote?
00:28Isn't Garavito one of them?
00:29No, that's the 20 one.
00:31This is a Colombian writer.
00:32I've run out of questions here, but we wanted to reflect on something.
00:35And this society has made us make famous people who perhaps don't deserve it.
00:39And we don't do it with people who do.
00:41And it's common that we don't know what they look like.
00:44It's not seen very often.
00:45But perhaps we should get to know his work.
00:48Perhaps young people today should dream more of being like them than like the characters I showed you earlier.
00:53So the invitation is to read them.
00:55Because tomorrow, someone who doesn't deserve it and doesn't deserve to be famous could end up...
01:00to be president.
01:00Thank you very much for your attention.
01:02In his social experiment, Daniel Camilo Sierra, better known on social media as the book guy,
01:08It showed that for many it is easier to recognize the faces of influencers like Jefferson Cosio or Karina García
01:16than that of writers like Marvel Moreno or Jorge Sacks, the man on the 50-dollar bill.
01:22The first two were content creators.
01:23As I mentioned earlier, they have been trending in previous weeks due to their behavior.
01:28And sometimes I think we demand explanations from content creators that we can find even in
01:36the books.
01:36So that's why, after showcasing content creators, we also feature authors from Latin America.
01:43Some famous, others not so much, who should also be talked about and trending because of what they write.
01:49In the new episode of You Don't Know Who I Am, the viewer's narrative journalism podcast,
01:55We're going to tell you the story of The Book Man, a pharmaceutical chemist who tries to hack our algorithm
02:03so we can talk a little more about literature and a little less about viral controversies.
02:09The goal of El Man de los Libros is to democratize reading and this highly respected habit.
02:15But perhaps it's not very common practice. So the goal is to take books to different spaces.
02:21and to democratize books, to make people more interested in books
02:25and to make decisions and see the world guided by books and not just by algorithms or intelligence
02:32artificial.
02:32How was this project, The Book Man, created?
02:35How did this influencer's life change after a video of Jefferson Cosio went viral?
02:41Does she share the stage with Marvel Moreno?
02:43What is the purpose of literature in times when winds of censorship are blowing?
02:48We answer these and other questions in the new chapter of You Don't Know Who I Am.
02:54We invite you to listen to the full episode on Spotify or on El Espectador's YouTube channel.
03:00channel that we invite you to subscribe to.
03:03My name is Joseph Cazañas, journalist and host of this audio program.
03:08Welcome!
03:14Thank you!
