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00:02Disney's decision to broadcast Super Bowl LXI across multiple platforms has angered ABC affiliates,
00:08who could see advertising revenue from the game decline by as much as 35%, according to CNBC.
00:14Disney plans to air the game on ABC, ESPN, Disney+, ESPN2, ESPNU, and NFL Network,
00:23along with alternative broadcasts on Disney Channel and Disney XD.
00:26Local stations depend on Super Bowl advertising, which accounts for about 3% of a typical affiliate's annual advertising revenue.
00:34Station executives argue that distributing the game across multiple platforms reduces broadcast viewership and advertising value.
00:42The issue is being discussed by the ABC Affiliate Board,
00:45although it remains unclear whether Disney will compensate stations for potential losses.
00:50For all things money, visit Benzinga.com.
