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00:02The NFL can renegotiate its media rights deal as early as 2026,
00:06four years before its current opt-out window, Commissioner Roger Goodell told CNBC.
00:11To agree with Disney, NBCUniversal, Paramount, Amazon, and Fox,
00:14could add billions in revenue for the league and extend long-term control for broadcasters.
00:19The current $111 billion deal runs through the 2029-2030 season,
00:24with Disney only rights until 2031.
00:26Goodell said flexibility is key as the media landscape shifts
00:29and the league is open to new partners like YouTube and Netflix,
00:32both of which streamed games last year.
00:34Expanded talks may be complicated by ESPN's petting 10% ownership deal with the NFL
00:38and the possibility of adding a week to its regular season.
00:41Any increase in rights fees could drive higher team valuations,
00:44a larger salary cap, and ripple effects across other leagues such as Major League Baseball,
00:49which is set to renegotiate its own deals in 2028.
00:52For all things money, visit Benzinga.com.
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