00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Disney is exploring a free, ad-supported Disney Plus streaming option as the company looks to
00:07reach more price-sensitive consumers and grow advertising revenue, according to CNBC.
00:12CEO Josh Damaro said a free tier could expand Disney Plus subscriber growth and make better
00:16use of the company's available advertising inventory, though no official announcement
00:20was made. Chief Financial Officer Hugh Johnston said,
00:23Upfront advertising commitments increased by double digits from last year and described
00:27the sports advertising market as healthy. He also noted that streaming advertising remains
00:32competitive and that lower ad rates weighed on entertainment revenue. Disney sold out
00:36advertising for February's Super Bowl on ABC and ESPN, with 30-second spots reportedly selling
00:42for $9 million. For all things money, visit Benzinga.com.
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