Disney Streaming Price Hikes Announced Across Disney+, Hulu, And ESPN Bundles

Benzinga

Disney will raise streaming prices October 21, with Disney+ ad tier rising to $11.99 and ad-free to $18.99. Bundles with Hulu, ESPN, and HBO Max also climb, as the company expects modest subscriber growth despite recent backlash.

Transcript

00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Disney announced Tuesday that it will raise prices on its streaming subscription starting on October 21st, according to CNBC.

00:08Disney Plus ad-supported plan will increase by $2 to $11.99 per month,

00:13while the no-ad steer will rise $3 to $18.99 per month, or $189.99 annually.

00:19Bundled packages of Hulu, ESPN, and HBO Max will each climb $2 to $3 per month.

00:24NFL Plus pricing will remain unchanged.

00:27Disney signaled the hikes on its third quarter earnings call.

00:29Expecting modest subscriber growth after last raising pageant prices in October 2024.

00:35Price likes coincided with Backmash over Disney pulling Jimmy Kimmel Live off-air,

00:39moving to lead some subscribers to cancel the Disney Plus accounts in protest.

00:43For all things money, visit Benzinga.com.

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