00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Media companies led by Disney and the NFL are testing pricing and media rights strategies
00:07as advertiser resistance grows and streaming platforms expand into live sports.
00:13According to Benzinga, Disney is asking $10 million for a 30-second Super Bowl 61 ad,
00:19but demand has slowed as marketers push back. The company has not secured typical
00:24upfront inventory levels and is bundling ads with other assets, adding complexity.
00:30The NFL is exploring new deals with streaming platforms after selling a week one game to
00:35YouTube for about $100 million. Disney reported adjusted earnings of $1.63 per share on $25.98
00:43billion in revenue, beating estimates, while projecting a $100 million decline in sports
00:48operating income for the second quarter. Shares were down 0.12% at $103.78 during pre-market trading
00:57on Friday according to Benzinga Pro Data. For all things money, visit Benzinga.com.
