00:00It's Benzinga, bringing Wall Street to Main Street.
00:02NBC will air Super Bowl 60 this year with a simultaneous broadcast on Peacock,
00:07where streaming-only ad slots are drawing interest from smaller brands due to lower costs,
00:12according to CNBC. Streaming-only ads account for about 10% of total Super Bowl ad inventory
00:18and cost roughly half the price of traditional TV commercials, according to NBC. NBC sold out
00:24its Super Bowl inventory, averaging $8 million per 30-second TV ad, with some spots exceeding
00:30$10 million. Peacock-only ads replace regional TV slots and feature new Super Bowl advertisers,
00:36such as Tekovas and Life 360. NBC said growing Peacock viewership and live sports programming
00:42have increased demand for streaming ads as brands test Super Bowl exposure with smaller budgets.
00:48For all things money, visit Benzinga.com.
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