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  • 1 week ago
The Land's Alexandra Bernard reports on the sale, which spanned two days with 640 lots.

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Transcript
00:00I'm here at Holbrook where the Waroona Pole Hereford female dispersal sale has just wrapped up.
00:06Behind these lot numbers are 77 years of work from three generations of our family.
00:13The cattle, we've spent so much time of our lives with them, recording and breeding and selecting and caring for
00:20them.
00:21So it means a lot.
00:22There is sadness in letting them go, but there's also tremendous pride in what they represent
00:27and real excitement about what they can continue to contribute to the breed and your needs.
00:32In a breakdown, on day one, 114 of 129 cows with calves sold to $30,000 and averaged $6,316.
00:44180 of 191 yearling heifers hit $30,000 and averaged $5,156.
00:5228 of 31 ET calves topped at $26,000 and averaged $7,714.
01:00On day two, 269 of 276 cows with calves hit $22,000 twice to average $7,074.
01:11And 12 of 13 stud size sold to a top of $57,000 and averaged $18,252.
01:20Genetics were sold to every state in Australia as well as internationally to the UK and New Zealand.
01:27On behalf of the three generations of the Loft family, thank you for your trust, thank you for your brand
01:32gen and support.
01:33Thank you so much.

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