Quibi raised $1.75 billion (about ₹13,000 crore) before a single user signed up. Six months after launch, it was gone. The founders blamed coronavirus. But that's only half the story.
In this case file: the pitch, the money, the three decisions that actually killed Quibi, the 8% retention number, and the twist. The idea wasn't dead after all.
What could have saved Quibi? Tell me in the comments.
Sources: Quibi founders' open letter (Oct 21, 2020); Jeffrey Katzenberg's interview with The New York Times (May 2020); Sensor Tower retention estimate (2020); reporting on the Roku content deal (Jan 2021); Eko v. Quibi patent case (March 2020).
Note: on-screen documents are recreations for illustration, not original documents. Rupee figures use the 2020 average of about ₹74 per US dollar.
