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Cebu Food and Heritage Walk

Cebu’s downtown is being promoted through the Cebu Food and Heritage Walk, featuring heritage landmarks, cultural sites and local food stops.

Part of Birkenstock’s ‘Philippines by Foot’ campaign, the route includes Casa Gorordo, Cebu Heritage Monument, Magellan’s Cross and Puso Village, where tourists enjoyed Cebuano dishes such as lechon and tuslob buwa.

The Department of Tourism Central Visayas said visitors may explore the route on their own or join guided tours through DOT-accredited operators.

The campaign will also bring walking activities to Clark in Pampanga next month, with more provincial destinations planned next year.

VIDEO BY KAISER JAN FUENTES

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Transcript
00:00We had somebody who could at least pick the local ballot, so it's a order of St. Arustinian, and of
00:07course, we all know that the current pope is Arustinian, di ba?
00:18Hi, Mayung Hapon sa Tanan. Welcome everyone to the Birkenstock, no? Philippine by foot. So this is in partnership with
00:28the OT also. So by the way, my name is Lindy Rivera. So ako may tour guide dinyo Karong Adlawa,
00:33and then our driver is Nataniel, si Kuyanath.
00:37Okay, so atong first destination, atong drop-off will be at the Casa Guroldo, that will be our first stop,
00:43and then maglakaw natan right after. So after visiting Casa Guroldo, we will go, we'll walk to Parian, that is
00:51the heritage of Cebu Monument, and then after that, we will move to Shamrak. Aton natan sa Shamrak, and then
00:57sa Shamrak.
00:58We will divide the group into two, because it will be very crowded, if it's 30 people. So group one
01:05will...
01:06Friendship doesn't matter.
01:10We'll just give them a few minutes though, and then pass to a cohort with others.
01:15They're called Ridiculous, kaya para sa umang mga Spanish friars na una.
01:19So kakiniya area, kone yun yun yung katong kayo na. Architecture as well as PISA, if you can notice the
01:29roof tiles and as well as the flooring here.
01:31Those are called PISA, and they're uninfluenced by the Chinese. And then when we go inside, we'll see more American
01:38influences as well.
01:40Koneya, basically, akakanina yung kapis windows, they're also from the Chinese.
01:46yes again first thank you for coming we we are glad we've been partners with primer first and
01:54foremost for several events already and this is very special for us because Birkenstock is our
02:00number one brand primers number one brand and we were taking the brand all over the Philippines
02:07so part of that apart from the distribution channels we're also taking this campaign the
02:13Philippines by foot which originated from Birkenstock Global's walk naturally campaign walk naturally is
02:21embedded and it the roots came from the brand strength which is the footbed so the the main
02:31purpose of the brand is not just style not just aesthetic or not just some casual lifestyle footwear
02:38but it really wants us each and every person whether Filipinos at one knows or all over the
02:45world Birkenstock wants us to go back to walking naturally through the footbed that we have in
02:51each and every pair of Birkenstock so we localized that campaign of global through the Philippines by foot
02:59there's no other way to capture that but to connect with who who else but the tourism promotions
03:07board and the department of tourism who have the strength to you know to send across the message
03:15not just in Metro Manila but all over the Philippines
03:18So exactly what are the places that we'll be visiting and the significance of this tour for the movement?
03:28Well actually this is we're introducing the Cebu Food and Heritage Walk so it's actually a walking tour of downtown
03:34Cebu that we will visit some of the historical sites
03:38including Casa Golordo, the Heritage Museum and also we'll go to Basilica Magellas and we'll end up at Puso Village
03:47Also along the way we will visit some of the iconic food stops such as the Shamrock, La Fortuna and
03:54of course the Puso Village
03:55Now the significance of this tour is that we want to promote the walking tours in the Philippines and this
04:01is downtown Cebu
04:03it's really an ideal area for a walking tour
04:08so with the partnership that we have with Birkenstock
04:11so we're hoping that we will promote more of these type of tours not only in Cebu but also in
04:16other areas of the region
04:17including of course in the world
04:19Do you want to see some of the early last three hours?
04:23Do you want to tour?
04:24Yes, it's an afternoon tour
04:27in fact it's going to be more but considering that we have limited time today
04:31so we decided to remove some of the areas
04:34but actually anyone can do it
04:37it can be done on your own or as part of a tour
04:41but we're encouraging as well
04:46ready, thank you
04:48thank you
04:55so
04:56it's
04:56you
04:56you
04:56you
05:17that's

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