00:00Kenya is a step closer towards hosting the African Recording Academy headquarters.
00:07Officials from the Grammy organizing body on Friday said plans are underway to get the ball rolling.
00:14The Academy's president told a meeting in Nairobi that the project could kick off in June,
00:20when Kenya hosts the Africa Cup of Nations.
00:24We are looking at the period when AFCON is happening to do the first broader Grammy-branded activations in Kenya.
00:36That's important because it is a time when most of the world's attention will be looking at Kenya
00:43as a place that's hosting one of the biggest sporting tournaments on the planet.
00:48Well, it should look at Kenya as also welcoming the most important brand in music.
00:56Panay and other executives are in Nairobi as part of a creative economy collaboration between Kenya and the U.S.
01:04Embassy.
01:05The Academy's Kenyan mentees are scheduled to travel to the U.S. next month.
01:10So the enrollment of members from Kenya, from the African continent into the Academy
01:19is a critical step to getting more and more Grammys to music made out of Africa.
01:26Not just in the African category, but in every category.
01:29That is critical.
01:30It's eventually what led to the creation of the Latin Academy.
01:35Since winning the bid to host the headquarters, Kenya has invested close to $4 million in the project.
01:42President Ruto says it's aimed at transforming Kenya's creative economy
01:47into a viable source of income for artists.
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