00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Apple's incoming CEO John Ternus takes over Tuesday as the company faces pressure to execute
00:08its artificial intelligence strategy, navigate higher component costs, and develop new categories
00:13of devices, according to CNBC. The 51-year-old hardware executive succeeds Tim Cook, who will
00:20remain at Apple as executive chairman. Ternus will make one of his first major public appearances
00:25as CEO at Apple's September 9th product launch. Apple has already raised MacBook and iPad prices
00:32amid a memory shortage, while analysts expect higher iPhone prices could follow.
00:37The generative AI boom is driving the company's rivals to develop new computing devices and smart
00:43glasses as Apple works on smart home products, robots, and AirPods with AI cameras. Ternus's
00:50hardware expertise and experience hiring engineers could help Apple as it develops a new generation
00:55of devices. For all things money, visit Benzinga.com.
