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  • 1 week ago
Growing the world’s most expensive beef in a state that has barely any Wagyu production seems a fair gamble. But for a former international sailing veteran it was a challenge he took up with gusto, eventually becoming one of the largest and most respected operators in Australia.

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00:02It's calving time, little hooves finding their feet just a few hours old at this wagyu property
00:08near Albany.
00:10You're a bit wobbly, aww, come on, get one, that's it.
00:18Producer Peter Gilmore didn't start out in the business of high end stakes, he first
00:22found his feet on the high seas.
00:24I went off to have a sailing career and sailed or was involved in the America's Cup seven
00:30times and really enjoyed it.
00:32It was during his time coaching the Japanese team that he encountered the highly prized
00:37wagyu that originated there centuries ago.
00:40After returning to WA, his family became early adopters of wagyu genetics, starting with 40
00:47cattle and now running two and a half thousand full bloods.
00:51It really was a long, slow journey.
00:54Their adaptation of data and technology sets them apart, even employing a full time Japanese
01:00geneticist.
01:01Building resilience into the business has also been critical and that includes diversifying
01:06markets, which proved critical in 2020 when COVID hit and international sales were suddenly
01:12turned off.
01:13The family had to pivot and an online retail space was born.
01:17And now just under half of all sales are within Australia.
01:21Iron Gate is now considered one of the largest and best wagyu herds in the West.
01:26And Peter is now all but handing the reins over to son Lockie.
01:30The passion running deep with the next generation.
01:33Thejungle has returned to
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