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It was a costly and risky decision. Late in development, Take-Two decided the original art style for Borderlands wasn't good enough. Learn how the $50 million change to a comic-book aesthetic defined the series forever.
Transcript
00:00Did you know that Borderlands almost looked completely different?
00:03Originally, it had the dour color palette we've seen in many an Xbox 360 shooter.
00:09But then, an executive walked into Take-Two CEO Strauss Zelnick's office and said,
00:14We screwed up, and the art style is not appropriate, and it's not differentiated, so we wanted
00:19to remake the game.
00:21So pretty late into development, the team made the call to completely shift the game's
00:26art direction.
00:27But here's the weird part, changing the game's art style to its vibrant, cel-shaded look
00:31at the last minute apparently cost Take-Two $50 million.
00:36According to Zelnick, that decision added more than a year to development, too.
00:41But he also says Borderlands wouldn't have been a hit without the change.
00:45And honestly, he's probably right.
00:47The comic book art style became one of Borderlands' biggest selling points, especially back in
00:51the Xbox 360 and PS3 era, when every shooter seemed to be chasing the same brown and grey
00:57realism.
00:58Do you think Borderlands still would have been a hit without its eye-catching art style?
01:02be able to find the same.
01:02And that's why I was totally different.
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