00:00Coach, do you think it's easier today to coach in a national football league
00:05or harder to coach in a national football league?
00:07When you guys, you and Jimmy Johnson and guys like that,
00:10we were just talking, you guys were the iron fist.
00:14I mean, it was your way or the highway.
00:17Now it seems to be a collective.
00:19Do you think it's a little bit more difficult
00:21to have the answering to all the people today?
00:24I think it is more difficult.
00:25And one of the things that I think that I didn't have to deal with
00:29was social media and guys trying to build a brand away from the game.
00:34Our whole thing was selling them, as you talked in that last segment,
00:37about the culture.
00:38Hey, if we can be the Tampa Bay Bucs and we can win,
00:41that is what we need to be after,
00:43and that's going to be the most important thing.
00:46Well, it was not hard to get guys to buy into that.
00:49Now you come and sell that, and guys would say,
00:52okay, but I still have to build my brand.
00:54I've got to build my brand for the future.
00:55I've got to get my followers.
00:56I've got to make sure that everybody knows who I am.
01:00And to me, that just would create one more roadblock
01:03into creating that culture.
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