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00:02Beverage brands are expanding functional drink offerings as younger health-conscious consumers
00:07drive demand for products with wellness benefits, according to CNBC.
00:11The global functional drinks market is worth $160 billion.
00:16EY found that about 75% of millennials and 80% of Gen Zers consume functional beverages,
00:22while more than half of respondents said they would pay more for drinks tied to health goals.
00:27Starbucks has introduced protein coffees across the U.S., Canada, and Europe.
00:32Danone recently acquired protein drinks maker Huel in a reportedly $1.15 billion deal.
00:39Coca-Cola launched prebiotic soda brand Simply Pop, while Pepsi acquired Poppy for $2 billion.
00:47Experts and nutritionists questioned the effectiveness of supplements and vitamins in some functional drinks
00:52and warned that U.S. supplement regulation is limited.
00:55For all things money, visit Benzinga.com.
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