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00:02Kraft Heinz is launching Kool-Aid hydration later this month
00:06as the company expands its push into healthier food and beverage products
00:10and works to reverse a years-long sales slump.
00:13According to CNBC, the new electrolyte packets contain no artificial dyes or sugar
00:18and will launch in fruit punch, grape, and blue raspberry lemonade flavors.
00:23Kraft Heinz said investment in Kool-Aid will rise 70% this year compared with 2025
00:28as the company modernizes brands, including Capri Sun and Kraft Mac and Cheese.
00:34The U.S. market for powder concentrates has more than tripled over the past five years
00:38to more than $4.6 billion in sales, according to Euromonitor International data.
00:44Kraft Heinz said consumers are seeking products with functional benefits,
00:48lower sugar, and fewer synthetic ingredients.
00:51For all things money, visit Benzinga.com.
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