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00:02Porsche unveiled its Mission S concept car Thursday, signaling a new design direction
00:07and plans for a flagship model positioned above its iconic 911 sports car, according
00:12to CNBC.
00:13The sleek mid-engine vehicle features more aggressive styling, including new hood vents,
00:17a roof scoop, and a redesigned rear spoiler.
00:19Porsche did not disclose pricing or performance specifications.
00:23The debut follows the company's announcement of a turnaround plan focused on boosting
00:27profits through higher-end sports cars and luxury SUVs.
00:31Porsche's operating margin fell to 1.1% in 2025 from 14.1% in 2024 amid rising costs, U
00:39.S.
00:39tariffs, and declining sales in China.
00:41Porsche is targeting a long-term operating margin of 15% and a mid-term break-even point
00:46of 200,000 vehicles or fewer annually, compared with sales of 279,449 in 2025.
00:54For all things money, visit Benzinga.com.
