Monster is launching FLRT, a new zero-sugar energy drink aimed at female consumers, featuring functional ingredients and 200 mg of caffeine. The move expands Monster’s reach in a fast-growing segment as strong sales momentum continues across its core products.
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00:03Monster Beverage is preparing to launch a new energy drink brand
00:06designed for female consumers as part of its strategy
00:08to compete in a growing market segment, according to Benzinga.
00:12Monster will enter the female-focused energy drink category with FLRT,
00:18a zero-sugar brand launching in early 2026 with four flavors and 200 milligrams of caffeine per can.
00:25CEO Hilton Schlossberg said the release reflects the company's commitment to innovation,
00:30as a core growth strategy.
00:32FLRT promotes functional benefits like collagen, skin and hair support, and immunity support,
00:38describing itself as a zero-sugar, better-for-you energy drink
00:42designed to match the vibrant and fearless spirit of its target consumers.
00:46Monster reported third-quarter net sales of $2.2 billion, up 16.8%,
00:51with Monster energy sales rising 17.7% and year-to-date.
00:56Schlossberg said a quarter of Monster's consumers over the past year
01:00were new to the category, as rising coffee prices shifted caffeine preferences.
01:05For all things money, visit Benzinga.com.
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