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  • 18 hours ago
3000 screens. Highest-grossing Indian film ever. Cult classics. Repeat viewings. We built all of it.
Transcript
00:00What about Janmikapur Farah?
00:02He couldn't tell you one thing about her character.
00:05That's not new.
00:06Who made Pushpa 2 the highest grossing Indian film in history?
00:09Who made KGF a pan-India phenomena?
00:12This is much better. Wildfire.
00:14Who kept buying tickets to Masti, Grand Masti and the entire extended universe of that
00:19where women existed purely as punchline and props?
00:22That was us. We did that.
00:23We've been watching this formula forever and calling it entertainment.
00:27Hero enters, slow motion, everyone loses their mind.
00:31Hero enters, also slow-mo, except the camera isn't on her face and we whistled.
00:36We clapped. We went back for repeated viewings.
00:39Pushpa 2 is the highest grossing Indian film ever and even during part 1,
00:44people were pointing out the male gaze problem.
00:47The way Srivalli was filmed versus the way Pushpa was filmed,
00:50two completely different movies happening at the same time.
00:53We streamed it anyway.
00:57KGF redefined Indian action cinema.
00:59Can anyone name one personality trait of the female lead?
01:02Anyone? No?
01:03Because the film didn't give her one and we made it a blockbuster anyway.
01:07Arjun Reddy, Kabir Singh, he threw things at her, screamed at her, controlled her.
01:11We scored it with a sad violin, called it love and made it a cult classic.
01:15We did that.
01:16So yes, Betty's director issued a public apology, changes are being made and everyone's acting like the system is broken.
01:22The system isn't broken, it worked exactly as we designed it.
01:26The only new thing is that we are pretending to be surprised.
01:31No.
01:31No.
01:33Yeah.
01:33No.
01:33No.
01:33No."
01:33No.
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