Here is Why Your Trades Business Isn't Getting More Leads

One Base Media

AI search is changing local marketing. Google AI Overview and AI-powered search tools are pulling business data from everywhere — not just Google reviews.  If all your reviews are only on Google, you’re missing a huge trust signal. You should also be building reviews on: * Trustpilot * Checkatrade * TrustATrader * Facebook * Yell * Industry directories  AI systems look for consistent trust signals across the web. The businesses showing up more often are usually the ones with strong reviews, mentions, and citations across multiple platforms — not just one.  Local SEO is becoming more about overall online reputation, not just rankings.  #GoogleAI #AIOverview #LocalSEO #GoogleReviews #Trustpilot #Checkatrade #TradesBusiness #SEOForTrades #GoogleBusinessProfile #LeadGeneration #Roofers #Plumbers #Electricians #MarketingForTrades #LocalBusiness

Transcript

00:00Probably shouldn't be telling you this,

00:01but I'm going to anyway.

00:02The reason your local trades business

00:04isn't getting more leads is because AI search

00:07doesn't just look at Google reviews anymore.

00:09It pulls data from everywhere.

00:11Sites like CheckerTrade, TrustedTrader,

00:14MyBuilder, Facebook, Yelp, all of it.

00:17And what you want to do is you want to go to Google

00:19and search who are the best roofers in London.

00:21Now take a look at the AI results and ask yourself,

00:24where is Google pulling the data from?

00:26And I'll tell you, it's those websites.

00:28That means if your business isn't listed there,

00:31you're invisible.

00:31The companies getting recommended have reviews,

00:34backlinks, accreditations, profiles on trusted platforms.

00:37And that's why they rank higher and get more leads.

00:40So stop focusing on just your Google business profile.

00:42You need to build trust signals everywhere.

00:44And don't forget to follow for more local trades SEO tips.

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