00:00A lot of local trades businesses don't know this but they're losing local customers to their
00:04competitors because of this one mistake on their website that literally takes two minutes to fix.
00:09Let me show you. You go to Google and you search for a service and a location. So for this
00:13video
00:13let's try Plumbers London. Now look at the top results. You'll notice every single one has a
00:17service and the location in the title of the page. This is because the title tag is one of the
00:22most
00:22important ranking factors on Google. You can see Plumbers in London, Affordable London Plumbers,
00:27Plumbing and Heat in London and that is not a coincidence. Google is using the title tag
00:33to understand what the page is about and where the business is located. Now here's how to check
00:37yours. You go to Google and you type site colon and then paste the link of your website. Google will
00:43then show your website pages and their title tags. If your service and location aren't in there that's
00:48why you're not ranking and we see this all the time. Businesses want to rank in an area but the
00:52area
00:53isn't even mentioned in the title tag. So fix this and you'll massively improve your local SEO.
00:57And don't forget to follow for more local trades SEO tips.
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