Your Homepage Could Be Losing You Customers Because of This

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Most local trades businesses try to rank one page for every service they offer. Instead, your homepage should target your main service:  * Roofer in [Location] * Plumber in [Location] * Electrician in [Location] * Builder in [Location]  Then create dedicated pages for the individual services you want to rank for. This gives Google a much clearer understanding of your website and improves your chances of ranking locally. Most trades websites are far too broad.  #TradesMarketing #LocalTradesUK #TradesSEO #GoogleMapsRanking #WebsiteSEO

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00:00Most local trades businesses have no idea that the homepage of their website is losing

00:04them customers simply due to the fact it's targeting the wrong keywords.

00:08Let me explain.

00:09Your homepage should target your main keyword.

00:12So if you're a roofer in London, your homepage should target Roofers London, Roofer London,

00:17Roofing Services London.

00:18That is your main service.

00:20Then your secondary pages target the specific services.

00:23So you'd have pages for flat roofing, roof repairs, roof terraces, emergency roofing,

00:29and so on.

00:29And this is the same for any trade business.

00:31So if you're a plumber, your homepage targets plumber London, and then your service pages

00:35target boiler repairs, boiler installations, 24 hour plumbers, and again, so on.

00:41So you target your main service on the homepage and use secondary pages for the rest.

00:44That's how you structure a local service website properly.

00:47And don't forget to follow for more local trades SEO tips.

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