00:0099% of local trades businesses are missing this
00:02on their website and it's costing them Google rankings
00:04and local customers.
00:06Your website should match up with your Google business page.
00:08This means you should build a page for every service category
00:11on your Google business profile.
00:12Here's what I mean.
00:13So if you're a plumber in London,
00:15your main homepage targets plumber London.
00:18That's your primary category.
00:19But then your secondary categories might be gas fitter,
00:22gas engineer, drainage service, bathroom renovator,
00:25central heating service.
00:26But most businesses stop there
00:28and that is a big mistake.
00:30What you really should do is create a separate page
00:32for every one of those services.
00:34And what this does is it perfectly aligns your website
00:36with your Google business profile,
00:38which sends stronger local signals to Google
00:40and helps your map listing rank higher.
00:42Don't forget to follow for more local trades SEO tips.
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