00:00Most local trade businesses are making this critical mistake
00:02on their Google business profile,
00:03and it is absolutely killing the amount
00:05of local customers they get.
00:07But here is how to fix it.
00:09You start by downloading a Chrome extension
00:11called GMB Everywhere.
00:12Then search your service, for example, Gas Engineer London.
00:16Now take a look at the top ranking businesses.
00:18Tool will show you all the categories they're using.
00:20For example, Gas Engineer, Boiler Supplier,
00:22Central Heating Service, and so on.
00:24Now ask yourself, are they using categories you're missing?
00:27Because if they're relevant to your business,
00:28you should be adding them too.
00:30Most companies only use one or two categories
00:32and leave loads of visibility on the table.
00:34And this is one of the easiest ways to find keyword
00:37and category opportunities that your competitors
00:39are already ranking for.
00:40So don't get left behind and follow for more local SEO tips.
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