00:00People are changing the way they search
00:01and Google is changing the way they show your business
00:03in the search results.
00:05And because of this, 99% of local trades businesses
00:07are completely missing out.
00:09People aren't just searching Plumber London anymore.
00:12They're searching longer tail keywords.
00:14Things like, who's the best plumber in London?
00:16And when you do that, Google's AI pulls data
00:19from trusted websites.
00:20You can see sites like Trusted Trader
00:22showing up again and again.
00:23So that should tell you exactly what you need to do.
00:26You need to get your business listed on there.
00:28It gives you a powerful backlink, more trust signals
00:32and more visibility in AI search results.
00:34Plus your business details are right there
00:36when people search for the best companies in your area.
00:38This is where local SEO is going
00:40and most businesses haven't caught up yet, but now you know.
00:44Don't forget to follow for more local trades SEO tips.
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