00:00But to me, being an owner of a company, you have a leverage, just like yourself.
00:03You have people that work with you.
00:05And the greatest thing that I could do as a business owner is to show empathy.
00:09The reason I started this call center is because I worked at my friend's call center.
00:13They don't really give you a blueprint in school on how to run this thing.
00:17Sure, there's a technical side, but I hire IT for that.
00:20There's a legal side.
00:21I get an attorney and I just don't want to do the number.
00:23So I have an accountant.
00:24What I focused on while working at my friend's center was I was with the proletariat.
00:28I was with thousands of Costa Rican Ticos listening to them make the calls, hearing the good and the bad.
00:34And so for me being in that area, I could see certain sections in which to enhance the experience, to
00:41give people their dignity so they don't feel like a robot and want to quit.
00:46Just by knowing somebody's name, by walking the roads and stopping for a second and saying, hey, Javi, that was
00:52an excellent phone call you just made and say why.
00:54Those are the sort of positive reinforcements that I get of the people that work with me on why they
01:00don't quit and continue to be here with me.
01:02And it's very easy.
01:04I hope that you and I today can break some of the misconceptions and stereotypes on either telemarketing call center
01:10or just being a boss in general.
01:13Because in order to scale or grow, people need to be there with you.
01:16You know this.
01:17If no one shows up at Chuck E. Cheese, you don't have friends at your birthday party.
01:20So as much as you think you have a business, you might not have a business if people don't respect
01:25you.
01:26And so I think we can talk about ethics as well, because I'm very selective of the campaigns that come
01:30in here.
01:31We're we're not Glenn Gary, Borla Ross or Woffle Wall Street.
01:34We don't sell stock.
01:34But it's very selective of the campaigns that come in so I can fulfill the agent's needs.
01:40Oh, OK.
01:43Sheesh, this is this is going to be really good.
01:45So let's talk about your.
01:49This is something I noted right before we even jumped on that I want to talk to you about was
01:53how are you running a business so efficiently?
01:57What what's fueling your success and what are what are some tips that are that you've actually applied for you
02:03to just scale and just grow?
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