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  • 1 day ago
Get candid answers from Apple's leadership. John Ternus and Greg Joswiak discuss their favorite Apple products of all time, the hardest hardware challenge, and offer one word to describe Apple's next 50 years.
Transcript
00:00What word to describe Apple's past 50 years?
00:03Extraordinary.
00:05Yeah, human.
00:07Favorite Apple product of all time?
00:10Mark, sorry, no lightning here.
00:12Mac brought me here.
00:15iPod changed the company and iPhone changed the world.
00:18So you get three.
00:20And for me, we haven't shipped it yet.
00:24Oh, I love that.
00:25That's a great answer.
00:27That's a great answer.
00:27Most underrated Apple product of all time.
00:31Well, you know what?
00:32I'm going to say back to the original iPod, because again,
00:37take yourself back to the time, you know,
00:39it was a $399 music player competing against $39 CD players.
00:43It was poo-pooed.
00:44It was panned.
00:45It was like, what are they doing?
00:47They lost their minds.
00:49And it led us to a pretty good place, right?
00:51With again, that belief that we have that courage to think different,
00:55that we're going to pursue a different path.
00:57We're going to create great products.
00:59We're going to change things.
01:00And that's exactly what that product did.
01:03It's actually really funny because I think that was a common thing,
01:05common theme on new products.
01:06I think iPad would be a similar story.
01:08We launched the iPad and there was plenty of people, you know,
01:11shooting at it.
01:13Why do we want that?
01:13It's just a big iPhone.
01:14And I think that one turned out quite well as well.
01:16Yes.
01:17And this is a tough one.
01:18Hardest hardware achievement.
01:20Well, I guess taking from recent history, I think MacBook Neo.
01:24I mean, we already talked about it.
01:25But being able to deliver a product of that quality at that price point,
01:30that was, you know, an amazingly ambitious undertaking.
01:34And I couldn't be more proud of the team for pulling it off.
01:37Great.
01:38Hopefully, you can pick a favorite.
01:39Your favorite MacBook Neo color.
01:42Oh, I personally, I mean, I love them all.
01:45But the one I'm using is Indigo.
01:47I really like the Indigo.
01:48Yeah, I'm a citrus guy.
01:48I love it.
01:49You know, but you know, look, I toned down the shirt for you today
01:52because we're on video, but you know what my shirts normally look like.
01:55So I like a splash of color and some vibrancy.
01:57So, of course, I gravitated immediately to the citrus.
02:00Okay.
02:01So I promised last one.
02:02So just to bring it full circle, one word that describes Apple's next 50 years.
02:09Well, for me, it's the same that described the first 50, human, right?
02:13Which you might not expect in an era of AI, but I think that's what we do, right?
02:18Is we figure out how to bring the humanity to things.
02:21We figure out how to make things personal.
02:24So to me, the last 50 is going to be like the next 50.
02:28It's all about human and humanity and putting people at the center of what we do.
02:33Yeah, I think John said that really well.
02:34I would say exciting, which I know this is.
02:36But for me, I'm just looking at where we're going and the capabilities that we have coming
02:41and the products we're thinking about, I could not be more excited.
02:44It is exciting.
02:45It is exciting.
02:45Yeah.
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