00:00Traumatizing one, you know, certifiable disaster.
00:03A product that didn't succeed or was, quote unquote, a flop, that was actually a blessing in disguise.
00:09We're not perfect. We're going to make mistakes along the way.
00:12What we try, and again, Steve has talked about it, no one bats a thousand.
00:16But what you try to do is when something doesn't go right, you try to, you know, pick yourself up,
00:21dust yourself off and figure out what are you going to do to change it.
00:24And to me, maybe a couple come to mind.
00:26You know, that first MacBook Air, I don't know if you remember, it was not the response we were hoping
00:30for.
00:30It didn't sell very well and we didn't say, okay, that was a flop and we're done, right?
00:37We addressed the feedback and MacBook Air, for those scoring at home, is the most popular laptop in the world
00:44now from a product that didn't come out the gates very strong.
00:48Or let's take an even more traumatizing one, right?
00:53We had MobileMe, right?
00:56That was a, you know, certifiable disaster when we brought it out.
01:01But we knew there was something there.
01:03We just had to rethink it, right?
01:05And bring in a new team to work on it.
01:07And that turned to iCloud, which to us still is a differentiator for how our ecosystem of products all tie
01:13together that create this magical, you know, Apple experience from your iPhone to your iPad to your Mac to across
01:19your products.
01:20And, again, that came from, you know, troubled roots that reinvented into something much greater.
01:26When you brought it up, I was thinking the MacBook Air is like a perfect example of that.
01:32What else?
01:33You know, Maps is another good one.
01:34When we started out with Maps, it was an ambitious undertaking.
01:37It was bumpy.
01:38But the team had just been, over years, just pushing and pushing and pushing.
01:42And Apple Maps today is absolutely amazing.
01:44It's an incredible product.
01:45And, again, it's, you know, as Josh said, sometimes you don't always bat a thousand.
01:50But if you have the vision and you're persistent and you keep working at it, you can take something, you
01:54know, that has a rocky start and turn it into something great.
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