00:00Music
00:09The 1960s was a very, very exciting time for makeup.
00:13You had stars like Diana Ross, Elizabeth Taylor, Audrey Hepburn,
00:17Jean Shrimpton, Twiggy, experimenting with bold colors,
00:20crazy eyelashes, and a really unique, fresh take on makeup
00:26that was a rejection of the way that makeup was in the 50s.
00:30You guys may have heard of a brand called Revlon.
00:33You might have seen them in the drugstore,
00:34but Revlon's actually been around since 1932.
00:37I reached out to the brand, and I got my hands on real vintage makeup ads
00:41from the 1960s, and I have them right here.
00:45So I am going to use these as my guide,
00:47but before we get into the tutorial itself,
00:49I found the perfect person to educate us on the 1960s.
00:54His name is Peter Lamas, and he is going to give us a glimpse
00:57at what makeup was like in the 60s.
01:00So when did you start practicing hair and makeup styling?
01:03I started around 1960, late 64, early 65.
01:09Very beginning of a revolution.
01:11My first client at that time was with Liza Minnelli.
01:15I did Jackie Kennedy Onassis hair and makeup for 16 years.
01:19Diana Ross, Audrey Hepburn, A. Donahue.
01:22Anyway, I mean, there's so many.
01:23Women especially were so contrived in the 50s and early 60s.
01:28You fit into a mole.
01:29You copied your mom's habits of dressing and makeup and hair,
01:33and there was no uniqueness, individuality.
01:37Here's where it started changing, especially with makeup.
01:39Cleopatra was launched.
01:40I knew you were going to say that.
01:42Cleopatra came out in 1963.
01:44Elizabeth Taylor's eye makeup was the rage of everyone.
01:48That eyeliner that she did both top and bottom.
01:51The 60s was an experiment across the board.
01:54The political movement took a big toll on us
01:58because that youth demanded something different.
02:01We wanted independence.
02:03We didn't want to be in a war.
02:05We didn't believe in the political system.
02:07We were very creative, very entrepreneurial,
02:10and we were very excited.
02:13We wanted to change the world, starting with fashion.
02:16And it was an explosion of artistic expression and creativity.
02:21It was a youth-oriented era.
02:25Color was in.
02:26For the first time, we didn't have to be as conservative
02:29as muted colors back in the 50s.
02:31Now it's like, how loud can I be?
02:33How colorful can I be?
02:34And you had people like Mary Kwan coming in and created
02:37the very short miniskirt.
02:39We also soon created the structured, more angular, bob look.
02:44Everybody was different, colorful, exciting.
02:46No one was boring in the 60s.
02:50The 1960s had a couple of different popular makeup looks.
02:55We decided to go with the mid-60s look.
02:58Honestly, it's the look that I think is the most exciting.
03:00So I don't have any foundation tutorials.
03:03So I've got a little bit of this Ben Nye Color Cake makeup.
03:06Gonna apply it with just this Milani brush.
03:09The youth movement back then wanted a clean, complexion look.
03:14You used sheer powder most of the time.
03:17You used foundation in the evening if you were going out.
03:20They didn't want it overdone like their mothers used to do in the 50s.
03:26I have a blush ad.
03:28It shows, you know, a woman applying blush, like really?
03:33Just all over.
03:34Fresh young color.
03:35You fluff all over your face.
03:38Cheeks, chin, every place.
03:41It looks like from the photo, the blush is placed on the apples up to the cheek.
03:46And a little bit lower, almost like a contouring with blush kind of vibe,
03:50which I think is really pretty.
03:51So I have a blush from Revlon.
03:53This is in Rose Balm.
03:55A common theme you'll see throughout this tutorial,
03:59everything is supposed to be very soft.
04:01The blush is not supposed to be very visible.
04:03The foundation is supposed to be barely there.
04:06I don't know what the purpose of this is.
04:08Maybe it's only if, like, you're wearing an up-ding?
04:14So I have actually two advertorials.
04:18So both tutorials start off with the brows.
04:21So in the 1960s, Revlon was coming out with its very first brush-on eyebrow powder.
04:26In theory, the brow powder was supposed to give you the precision of a pencil,
04:30but it's softer.
04:32So I'm going to use this brow powder on my eyebrows.
04:46Then, highlighting the brow bone.
04:50So I'm going to use this frosty white shade.
04:54Using a shimmery, very stark white shade on the brow bone
04:59was a very popular makeup technique.
05:01So I did the same to intensify the arch of my eyebrow.
05:04Really give my face a lifted effect.
05:07Hello, well, it says a girl can't get anywhere these days
05:10without an eye school education.
05:15Anyway, I got distracted by the pun.
05:17Okay.
05:18You color and contour the eye with the brush-on shadows.
05:21So I'm going to use this Natasha Denona palette.
05:23I'm going to take a little bit of Thorn.
05:29You would emphasize the crease.
05:30Make it darker.
05:31So that's something that you started first with.
05:34Green and blue eye shadow was really in at the time.
05:37So from the ad, it looks like it's kind of a jade green.
05:40I have more like evergreen shades, so I'm going to mix a couple.
05:53Then it was time for eyeliner.
05:56Now, Peter said in the 1960s liquid eyeliner pens were becoming popular.
06:00According to the Revlon ad, the goal here is to have the least obvious liner you've ever laid eyes on.
06:07Gently shined to play up the eyes for all they're worth.
06:11So, I went for a very, very, very thin line here.
06:15Nothing too obvious.
06:16Remember, we're going for something very, very soft.
06:20What really was in style was the lashes.
06:25You would just coat it and let it dry and coat it again and let it dry.
06:28And then you try to spike it as much as possible with the tip of your mascara.
06:33Layer number two.
06:37While I'm waiting for the top lashes to dry, I'm going to draw kind of faux lashes on the bottom
06:43of my lash line.
06:44Take a pencil and create lashes underneath by carefully, very thinly, applying what appear to be lashes,
06:53going from the inner to the outer corner, heavier on the outer corner underneath the eye.
07:01Another layer of waterproof mascara.
07:04Then I took Peter's advice, which actually is shown in the Revlon ad.
07:08I turned my mascara wand vertically and used it to really pull out and spike my lashes as a final
07:15step.
07:16Alright, so I have some Ardell Dummy Whispies here and they're actually pre-cut.
07:21We would trim the strip of that lash.
07:24We would go from short to long, trimming it first before applying it and then snipping individual lashes.
07:31Blending them all together with a little bit more.
07:33Let's do it.
07:40To add a few finishing touches, the Revlon ad says to use a frosted shadow to draw tiny white lines
07:47on the inner and outer corners of the eyes to open everything up.
07:50So I took the white shimmery shadow that I used on my brow bone and applied that to my inner
07:55corner
07:55and the outer edge of my eye.
08:07So last but not least, lipstick.
08:10So I have this shade from Hourglass.
08:12It's called I Lust For.
08:13It's kind of a peachy nude.
08:15It's so skinny I can literally put it in my nose.
08:22Lips were pale.
08:24It was all about the eyes.
08:26So I went for a peachy lipstick from Hourglass, making sure the finish was matte because that
08:31was the finish that was most readily available at the time.
08:36The 1960s was such an exciting time to be a makeup lover.
08:41All of a sudden there were more colors, there were more textures.
08:44The biggest takeaway, at least for me from this, was getting a chance to speak with Peter,
08:49someone who actually lived through the decade and got to experience what was happening in makeup at the time.
08:56From what was going on politically to what was going on in London to arts, culture and entertainment.
09:01And the 1960s really did set the stage for what would happen in the 1970s and beyond.
09:06It was such an exciting time for finding yourself and identifying yourself and telling the world,
09:14this is who I am with my makeup, with my clothing, with my hair.
09:18Like it or not, I don't give a damn.
09:26Thanks so much for watching guys.
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09:31Bye.
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