00:00But now they were the ones getting all the attention.
00:02Casio learned from this experience, and they began building a strong brand that stood for
00:05quality and affordability.
00:07They accomplished this by focusing on three key values.
00:10Number one, putting customers first.
00:12Since day one, Casio has prioritized customer satisfaction above everything else.
00:17They believed that if they could provide customers with innovative and affordable products,
00:21then the rest would fall into place.
00:23No.
00:24Two, embracing change.
00:26Casio has never been afraid to experiment with new technologies or to take risks.
00:31For example, they were one of the first companies to use leddies in their calculators and watches.
00:35And no.
00:36Three, being environmentally friendly.
00:38From the beginning, Casio has been committed to reducing waste and pollution.
00:42They were one of the first companies to use recycled materials in their packaging.
00:45These three values are still reflected in Casio's business practices today,
00:49and they've played a major role in the company's success.
00:52But Casio hasn't always had it easy.
00:53They've faced stiff competition from both established companies and upstarts looking to steal their crown.
00:59For example, in the 1980s, the U.S. government placed an embargo on Japanese imports in retaliation
01:04for the high value of the yen.
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