00:00The Veyron was a highly anticipated car that broke numerous records, including the fastest
00:04production car in the world, with a top speed of 407 kmh or 253 mph. This model solidified
00:11Bugatti's position in the automotive industry and established the brand's new headquarters
00:15in Molsime, France. Although the Veyron was an impressive feat of engineering, it was
00:19also commercially unsuccessful due to its high price tag of $1.5 million in limited production
00:24numbers. Despite this, the Veyron paved the way for the development of Bugatti's next
00:28model, the Chiron, which was unveiled in 2016. The Chiron is still produced today and has
00:34become one of the best-selling models in Bugatti's history, with over 400 units sold.
00:38But Bugatti is not just a manufacturer of high-performance sports cars. It is also a
00:43successful business that generates substantial revenue for Volkswagen. In 2022, Bugatti reported
00:48annual sales of around €330 million and employs more than 1,000 people. These figures are
00:54impressive, considering that Bugatti only produces around 70 cars per year. The company's operating
00:59margin is estimated to be around 20%, which means that for every $1 million, Bugatti sold.
01:05The company makes a profit of around $200,000.
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