00:00During the same period, he also introduced a loyalty program for frequent travelers,
00:05which is now known as Marriott Rewards.
00:07This helped him to differentiate himself from his competitors
00:10and set him apart as an innovator in the hospitality industry.
00:14By the early 1970s, Marriott had grown his business to such an extent
00:18that it became the world's largest hotel chain with over 37,000 rooms.
00:24But that was just the beginning.
00:26Marriott continued to acquire other hotel chains to increase his market share.
00:30For example, in 1974, he acquired the Twin Bridges Marriott Motor Hotel in Washington, D.C.,
00:37which was the largest hotel in the city at the time.
00:40He also expanded internationally in the 1970s when he purchased a hotel in Toronto, Canada.
00:47This was followed by the opening of the Marriott Marquis in 1985,
00:52which was the tallest hotel in the world at the time.
00:54Marriott continued to grow throughout the 1980s and 1990s,
00:59opening new hotels and resorts around the world.
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