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  • 6 days ago
How Maserati’s Ownership Changes Sparked Innovation and Stunning New Models
Transcript
00:00Maserati faced financial challenges during this period and went through several ownership
00:04changes before being acquired by Citroen in 1968.
00:08This acquisition marked a turning point in the company's history as it allowed them
00:12to produce more affordable vehicles without compromising on quality.
00:16The result was the Ghibli, a stunning coupe that combined Italian elegance with French
00:21engineering.
00:22The Ghibli became a symbol of the merger between these two iconic brands and helped establish
00:26Maserati as a major player in the luxury car market.
00:30It was such a game-changer that over 11,000 units were sold in just four years.
00:35But the partnership between Maserati and Citroen didn't last forever.
00:38By the 1970s, Maserati had been sold again and was now under the control of a holding company
00:44called De Tomaso.
00:46Despite this change in ownership, the brand continued to thrive with the release of new
00:50models like the Bora and the Meroch.
00:53These cars pushed the boundaries of automotive design and performance and cemented Maserati's
00:58reputation as a maker of luxurious and powerful machines.

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